Entertainment

A New Target For VHP: Aayush Sharma's Debut Film 'Loveratri' In Trouble Over Title

AASTHA SINGAL | 0
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| May 23 , 2018 , 14:00 IST

Way before the release of Salman Khan's brother-in-law, Aayush Sharma's debut venture 'Loveratri', the film's title has landed the makers in trouble with Vishwa Hindu Parishad (VHP). After staging nationwide protests against 'Padmaavat', the fringe group has found a new target.

Complaining about the title, the VHP's workers have argued that the name distorts the meaning of a Hindu festival 'Navratri' - a nine-night festival for the worship of nine avatars of Goddess Durga and affirmed that they wouldn't allow the screening of Salman Khan Films' romance drama.

"We will not allow its exhibition in cinema halls in the country. We don't want the sentiments of Hindus to be hurt," said VHP's international working president Alok Kumar adding, "The film is set against the backdrop of Navratri, a Hindu festival, and the name distorts its meaning."

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Salman Khan took the announcement of launching his brother-in-law in his home production to social media in December last year. Loveratri is said to be set in the backdrop of Gujarat with the release slated on October 5 this year, around the same time when Navaratri would be celebrated.

Helmed by debutant director Abhiraj Minawala, known for assisting Ali Abbas Zafar in Salman Khan's 'Sultan', Loveratri will witness another debutant Warina opposite Aayush Sharma, who is married to Arpita Khan. Ever since the announcement, the film has been making quite a buzz among the masses.

VHP has earlier protested against the release of multiple films for "establishing family values and social harmony" as the newly elected international working president of VHP, Alok Kumar has claimed. He took over the reins from Pravin Togadia last month.