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Telecom Regulatory Authority of India TRAI has given time till January 31 for consumers to opt for channels of their choices under the new framework for broadcasting and cable services.
In the midst of the assumption that there may be a shutdown of subscribed channels when the new regulatory framework for broadcasting and cable services comes into effect.
TRAI on Wednesday assured consumers that there will be no disruption of TV services due to the order's implementation.
Speaking to media TRAI secretary SK Gupta said, “We had a meeting of broadcasters, DTH operators, and MSOs (multi-system operators) today (Thursday).
Everyone confirmed their readiness to implement new regulations. However, they requested that some more time may be given to seeking options from subscribers for smooth and interruption free migrations.”
TRAI said in a statement that "Keeping in view the interest of the subscribers, and to enable a smooth transition, the Authority is preparing a detailed migration plan for all the existing subscribers. The migration plan will provide ample opportunity to each and every subscriber for making an informed choice."
The new framework allows consumers to select and pay only for the channels they wish to view and requires TV broadcasters to disclose the maximum retail price (MRP) of each channel and that of bouquets.
The telecom regulator had earlier declared that the implementation of the new framework would lead to lower prices for TV viewers.
It also slammed the"misinformation campaign" being carried out by some to panic the consumers.
The Supreme Court had recently dismissed a plea challenging the Trai's March 2017 regulations and tariff order, relating to fixation of charges for free and pay channels.