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Snap And NBC Universal Form Joint Studio For Snapchat-Only Content

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| October 18 , 2017 , 15:40 IST

Snapchat’s parent company Snap, has partnered with NBCUniversal to bring scripted content to mobile screens. The two companies have established a studio joint venture to produce programming exclusively for the social-messaging and media platform.

The new and yet to be named Joint Venture has already signed their first deal with filmmakers Mark and Jay Duplass. The Duplass duo will create scripted programming through their creative production venture Donut. This is Snap’s biggest move in terms of producing and investing in original content.

The studio will be led by Lauren Anderson, an NBC Entertainment exec who comes on as Chief Content Officer. The venture will be shared equally in terms of equity between Snap and NBCU.

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Sean Mills, Snap’s head of content and Maggie Suniewick, President of NBC Universal Digital Enterprises will oversee the new studio.

This studio marks an assertion from Snap and NBCU that entertainment for mobile platforms requires a different way of producing content — one they believe traditional Hollywood studios aren’t equipped to do.

“We fundamentally believe that mobile is a new medium,” said Sean Mills, Snap’s head of content. “Because that creative process is so unique, we felt there was a need for a fully dedicated entity focused on that.”

According to Maggie Suniewick NBCU was convinced of forming a scripted-programming studio with Snapchat after they witnessed great level of engagements of Snapchat audience on the shows they had produced. For the second quarter, Snapchat had an average of 173 million active daily users.

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Over the past year, Snapchat has worked with NBC as well as other networks and media companies to produce original, short-form shows for its platform including an NBC offshoot of “The Voice” on Snapchat — which ended up getting an Emmy nomination.

The fact that Snap unlike other platforms, lets the media company sell advertising against the content it distributes on Snapchat. This was another plus for NBCU going ahead with Snapchat.

The new studio will be housed in a separate office in Santa Monica, close to Snap’s headquarters in Venice and NBC Entertainment’s in Burbank, California.