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Royal Enfield had announced on Saturday that it will open a new assembly plant in Thailand, which is planned to commence operations by June 2019. Thailand was one of the first markets in Southeast Asia where Royal Enfield started selling its products. It was also amongst the first global markets to receive the Interceptor 650 and the Continental GT.
Announcing the company's plans for Thailand, Royal Enfield - CEO, Siddhartha Lal said, "Ever since we commenced sales in Thailand three years ago, we have been absolutely delighted by the love we've received from riders here."
"Our customers in Thailand have discovered that our modern classics are brilliant for long rides on the highway while also being perfect to commute on in heavy traffic in the city ” Lal added.
Lal also added “We are committed to focusing our energies on becoming part of the fabric of this country's rich motorcycling culture, and our decision to start assembling our motorcycles in Thailand is a sign of Royal Enfield's long-term commitment and growing confidence in the market.''
Talking about Royal Enfield Thailand's business plans, Royal Enfield - Head Business, APAC Region, Vimal Sumbly said, "Royal Enfield started with one store in Bangkok, which has been instrumental in helping us understand this market. We have an aggressive plan to expand our reach to about 15 standalone dealers and 25 authorized service centers by March 2020.
The expanded reach will offer customers better accessibility and convenience in Bangkok and the Greater Bangkok area, Phuket, Pattaya and Chiang Mai."