Business

Paytm Mall Launches Quality Drive, Delists 85,000 Sellers

न्यूज़ वर्ल्ड इंडिया | 0
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| July 17 , 2017 , 10:12 IST

Entering the highly competitive e-commerce market, Paytm Mall an extension of mobile payment wallet Paytm has delisted 85,000 sellers from its website as part of a quality drive. Since the Noida-based company will have to take on bigger established rivals such as Flipkart and Amazon, Paytm Mall is trying to enhance its customer experience.

To authenticate products, the company has made it mandatory for sellers to submit brand authorisation letter. Sellers will also face strict quality and service audits which will verify their shop location, registration number, shop photos and GSTIN before they can list their products on the Paytm Mall platform. According to a senior executive of the company, the authentication move is aimed at weeding out dubious sellers and preventing fraudulent practices on its platform.  

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"Our goal is to set the benchmark for a platform that empowers reputed local shopkeepers and brands to sell quality merchandise. We will work closely with existing sellers, and continue onboarding further. This will help us offer a superior consumer experience," said Amit Sinha, COO, Paytm Mall.

On July 10, the company had introduced a new penalty and cancellation policy for sellers to enable faster and more reliable deliveries.

Paytm Mall raised $200 million backed by Chinese e-commerce major Alibaba and had 800 employees transferred from the parent Paytm company One97 Communications. With further expansion plans in mind, around 2,000 more employees are to be hired in a year.