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Ramdev's Patanjali Messaging App Kimbho Disappears From Google Play Store A Day After Launch

DIVYIA ASTHANA | 0
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| May 31 , 2018 , 13:58 IST

Messaging app WhatsApp, with more than 1 billion downloads on Google Play Store has become an integral part of modern life across the world, beating competing messaging apps such as Hike or Hangouts.

Yoga guru Ramdev's Ayurveda line Patanjali, continuing with its foray into technology after launching its mobile SIM card launched a messaging app 'Kimbho' as a challenge to WhatsApp on Wednesday, which disappeared from Google Play Store just a day later on Thursday.

The "swadeshi messaging platform" has been named Kimbho which is a Sanskrit word used to ask "How are you? What's new?"

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Spokesperson of Patanjali SK Tijarawala tweeted, "Now Bharat will speak. After launching sim cards, Ramdev has launched a new messaging application called Kimbho. Now WhatsApp will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store."

Similar to WhatsApp, the Kimbho app can be used to send direct messages, create groups and form broadcast lists. The new features of Kimbho include following celebrities and using doodle.

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Google Play Store describes Kimbho as  a real time messaging app.

"Kimbho empowers private group chat with free phone and video calling. It has dozens of amazing features to share text audio, photos, videos, stickers, quickies, location, GIF, Doodle and more," the description reads.

The Patanjali Ayurved empire began by selling homegrown herbal remedies and expanded into food, cosmetics, home care and personal care products, and now has around 5,000 retail outlets across India.

On May 27, Patanjali Ayurved tied up with state-run telecom company BSNL and launched Swadeshi Samriddhi SIM cards using which people will receive a 10 percent discount on Patanjali products.