Business

Manchester City Tie Up With Dating App ‘Tinder’ In A Unique Deal

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| April 5 , 2018 , 18:34 IST

Premier League leaders Manchester City have entered into a partnership with dating application Tinder, as announced by both parties on Thursday.

A day after a 3-0 loss to Liverpool in the first leg of their Champions League quarter-finals, City announced the signing of a multi-year partnership with Tinder, with British media reporting the deal is worth millions of pounds.

The commercial deal will see the dating app team up with the club’s men’s and women’s sides along with sister club New York City FC.

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“Tinder is a huge global platform which, just like football, is bringing millions of people together every day all around the world,” City Football Group’s Chief Commercial Officer Tom Glick said in a statement on the club’s website.

“Together with Tinder, we have a great opportunity to explore how we can combine Tinder’s significant appeal and reach with our global audience... We believe this will be a perfect match for Tinder and for City,” he added.