Apple Paid BuzzFeed For First Show Of Apple News

न्यूज़ वर्ल्ड इंडिया | 0
| May 5 , 2018 , 16:17 IST

Apple paid BuzzFeed News to premiere a documentary series "Future History:1968" in order to promote their Apple News Platform.

The Apple News launch was part of a deal for which Apple paid BuzzFeed for the first-window rights to the show’s first three episodes and cut BuzzFeed a share of the revenue from pre-roll ads that Apple sold against the episodes, said Roxanne Emadi, head of audience development at BuzzFeed.

In March, BuzzFeed News premiered “Future History:1968”, a documentary series that recaps the major events that took place in that year, such as the assassination of Martin Luther King Jr. and the race between the U.S. and Russia to land a person on the moon.

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“Building a great news business is a focus for us, of course. So we're focused on quality premium shows and series, and not throwaway social videos, which I think is really new for news," said Emadi.

The agreement between Apple News and BuzzFeed could help encourage other content producers wary of potentially low revenues to create videos for the platform. 

It is speculated that Apple is looking at Facebook, Google/YouTube and Twitter as distribution competitors and this is why they took the route with BuzzFeed News to unveil shows on Apple News.